{
  "schema": "ecorp-smart-entity/2.0",
  "domain": "EarthRoom.com",
  "smart_entity_id": "se_earthroom_001",
  "status": "active",
  "brand": {
    "name": "EarthRoom.com",
    "subtitle": "An eCorp Venture",
    "tagline": "A room that reconnects you to ground",
    "archetype": "service",
    "vertical": "wellness"
  },
  "soul": {
    "mission": "Treat distance from the natural world as the health problem it is, and offer a practical remedy.",
    "purpose": "Separation from green space and natural light produces measurable effects on sleep, attention and mood, and is usually discussed as a lifestyle preference rather than a health input. That framing means nobody prescribes it. This entity exists to treat it as clinical rather than aesthetic.",
    "value": "Gives the cluster its health entrance — the reader who will never engage with climate policy but will engage with their own sleep, and the bridge between environmental and wellness verticals.",
    "values": [
      "evidence, not wellness mysticism",
      "small changes people will actually make",
      "never overclaim a health effect"
    ],
    "voice": {
      "tone": "warm and grounded",
      "personality": "a practitioner who cites the study"
    },
    "goals": {
      "short_term": [
        "Publish the evidence base for nature exposure in plain language",
        "Capture people who want a practical routine"
      ],
      "medium_term": [
        "A room-by-room guide for people with no outdoor access",
        "Partnerships with practitioners who will recommend it"
      ],
      "long_term": [
        "Nature exposure treated as a standard health input rather than a preference"
      ],
      "current_phase": "L3",
      "primary_kpis": [
        "subscribers",
        "routines completed",
        "practitioner referrals"
      ]
    },
    "hypothesis": {
      "market": "People with poor sleep, attention or mood who have not connected it to how little natural environment they encounter.",
      "offer": "An evidence-backed routine for reconnecting, designed for someone with no garden.",
      "monetization": "Paid programme subscriptions and practitioner partnerships."
    }
  },
  "pillars": {
    "identity": true,
    "tools": true,
    "utility": true,
    "meaning": true,
    "resources": true,
    "structure": true,
    "accountability": false
  },
  "playloop_layer": "L3",
  "capabilities": [
    {
      "name": "subscribe",
      "method": "POST",
      "endpoint": "/api/newsletter",
      "price": {
        "currency": "USDC",
        "amount": "0.00"
      }
    },
    {
      "name": "lead_intake",
      "method": "POST",
      "endpoint": "/api/leads",
      "price": {
        "currency": "USDC",
        "amount": "0.00"
      }
    },
    {
      "name": "contact",
      "method": "POST",
      "endpoint": "/api/contact",
      "price": {
        "currency": "USDC",
        "amount": "0.00"
      }
    },
    {
      "name": "status",
      "method": "GET",
      "endpoint": "/api/status"
    }
  ],
  "interfaces": {
    "mcp": "/api/mcp",
    "a2a": "/api/a2a"
  },
  "pricing": {
    "usdc": {
      "available": false
    },
    "adao": {
      "available": false
    }
  },
  "cross_links": [
    "ClimateNews.com",
    "SavingtheWorld.org",
    "EcoBoard.com",
    "EarthServ.com",
    "EarthStream.com",
    "EarthSurveys.com"
  ],
  "governance": {
    "registry": "eCorp.com",
    "network": "AgentDAO.com",
    "operator": "VentureOS.com"
  },
  "compliance": {
    "public_safe": true,
    "no_sensitive_tokenomics": true,
    "post_deploy_verified": true,
    "last_verified": "2026-09-18"
  },
  "updated_at": "2026-09-18"
}